10th February 2024
Tourism entrepreneur André Jordan dies at age 90

André Jordan was known as the mastermind behind Quinta do Lago


André Jordan, the tourism entrepreneur considered by many to be the ‘Father of Portuguese Tourism’, has died at the age of 90.


Family sources have confirmed the news to several Portuguese newspapers.


André Jordan was renowned as one of the driving forces behind the development of luxury golf resort tourism in Portugal, being best known as the founder of Quinta do Lago in the Algarve and Belas Clube de Campo in Sintra. He also played a key role in the development of Vilamoura into the resort destination it is today.


Born in 1933 in Poland, a country he fled as a child when the threat of World War II and Nazi persecution intensified, Jordan settled in Brazil, although Portugal was where he developed several of his best-known projects.


Quinta do Lago has already lamented André Jordan’s death in a statement.


“Today, we say goodbye to a true visionary, André Jordan, whose extraordinary vision and resilience created Quinta do Lago and ingrained his legacy into what we proudly call home today,” the resort says.


“André Jordan’s journey with Quinta do Lago began with a dream—a dream to create a world-class resort that embraced the charm and elegance of our local surroundings. Despite facing challenges, he embarked on this journey with unwavering spirit. From the modest beginnings of a dilapidated farmhouse to the vibrant hub of luxury and leisure it is today, André’s foresight transformed Quinta do Lago into a haven of peace and tranquillity. Throughout the highs and lows, André’s dedication never faltered. His early development efforts in the 1970s paved the way for Quinta do Lago’s success, welcoming guests from across the globe and setting a standard of excellence.”


Quinta do Lago adds: “Today, as we remember André Jordan’s remarkable life, we celebrate his vision, his passion, and the enduring legacy he leaves behind. Quinta do Lago will forever bear the mark of his spirit, inspiring generations to come. Your legacy lives on in every sunset, every smile, and every cherished memory.”


Just last year, Loulé Council named a street after André Jordan in Vilamoura, with mayor Vítor Aleixo describing the entrepreneur at the time as an “exceptional man” and a “businessman of uncommon qualities”, who was “faithful to his nature as an entrepreneur” but knew how to conduct his business “tastefully, with art, balance, elegance and great awareness about the relationship between the economy and the environment.


“Economic growth didn’t have to exist at the expense of the environment. The economy had to fit in with the environment to create value, to create excellence, to create economic activity. That is why he made Quinta do Lago the resort we know today,” said Aleixo in June 2023.


The mayor added that it is due to the “extraordinary vision of this brilliant man” that the Algarve is now a leading international tourism destination, and praised André Jordan’s role in the development of Vilamoura at a time when it needed to “regenerate and take a leap forward.


Aside from the public approval he received from countless figures, André Jordan was also awarded anhonorary doctorate by ISCTE and the University of the Algarve and served as Honorary Consul of Brazil in the Algarve for 17 years. In Portugal, he was named a Grand Officer of the Order of Infante D. Henrique.


The Brazilian government also appointed him a Grand Officer of the Order of Rio Branco, and he was an honorary citizen of the cities of Rio de Janeiro and New York, having also received the Gold Medal of Loulé (1998) and Sintra, as well as the Algarve Tourism Medal.


André Jordan was also appointed an Officer of the Order of the British Empire by Queen Elizabeth II and received the National Tourism Award in the Career category.


He was also involved in the founding of several important institutions in the business and cultural fields, and was the author of several books, with the most recent being “A Journey through Life.”